You’ll love the Pure take on the boyfriend jean. Still that easy fit but tapering to slim towards the ankle, with just the right touch of stretch. This season, it’s the perfect partner for a chic striped top - a modern approach to a classic, stylish look.
Our Story

Our vision is to be the number one globally recognised British brand authority for cashmere. It is after all, at the heart of everything we do. What started as a collection of just 25 pieces has grown internationally with boutiques opening across the UK. Join our journey and discover our story...
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