For twenty years, our passion has been to provide the most luxurious, super-soft, high-quality cashmere in beautiful contemporary styles.
There are three recognised grades of cashmere used by manufacturers; Grade A, B and C. The grade and quality are determined by the length and fineness of the fibres which can vary due to the region from which the cashmere is sourced, the age and type of goat it comes from and the season the cashmere is collected. At Pure we only use Grade A cashmere.
Most goat breeds can produce downy hair in varied quantities and may be called Cashmere goats, but the best cashmere comes from animals that live in Inner Mongolia, high up in the Himalayas where it gets extremely cold in the winter. This produces a need to grow the longest finest hair. The goats have an outer coarse 'guard' hair that protects the downy soft cashmere undercoat, The cashmere hairs are hollow and very fine, so they trap air which keeps them really cosy in the cold climate. The colder it is the longer the undercoat will grow.