Cashmere Experts

Crafted using the highest grade of cashmere with the finest and longest fibres.
Our timeless cashmere comes in a range of flattering colours and classic styles that never date.

In The Detail

Crafted in 100% recycled fabric, this elevated jacquard blouse will instantly update your wardrobe. Sustainable style has never looked so good.

Trail Blazer

From work to weekends and special occasions, a finely crafted blazer adds sartorial elegance to any outfit.

The Eve Appeal

Pure Collection is a proud supporter of The Eve Appeal. Join us in helping break down the taboos around gynaecological cancers.

Going Places

Designed for any destination, this feminine dress is the perfect relaxed midi. Crafted from sustainable fabric with an elegant split at the knee, it's the perfect piece for any occasion.


We’d love to see how you’re styling our premium pieces. Use #MyPureStyle and tag us @purecollection.