The New Season Starts Here

Summer Style From Head to Toe

The Linen Poncho

The Bestselling Tee

The Colourful Capri

Pure Collection Cashmere

Since 2002 PURE have been creating beautifully made cashmere, believing that there is space in every woman’s wardrobe for a stunning piece of luxury that is not only beautifully soft but sustainable and ethical too. From smart silk blouses to chic summer dresses, our range has it all to compliment your favourite cashmere jumper. We were the first brand to achieve 100% sustainable cashmere production. Read more about us and our SFA approval and GOTS certification.