Not All Cashmere is Equal

It takes the soft underbelly coat of up to eight Mongolian Capra Hircus goats to give a PURE Collection crew neck cardigan its unparalleled softness.

Colour Like No Other

Unlike inferior cashmere, we always dye our Grade A premium yarn before we knit our sweaters, ensuring that most vibrant of colours.

SFA Quality Guaranteed

A cashmere cardigan is a forever classic that never dates. Our SFA accredited Grade A Signature cashmere ensures high animal welfare and production standards, so you can feel as great as you look.

One Of The Crew

A cashmere cardigan is a forever classic that never dates.

Colour Like No Other

Unlike inferior cashmere, we always dye our Grade A premium yarn before we knit our sweaters, ensuring that most vibrant of colours.

SFA Quality Guaranteed

A cashmere cardigan is a forever classic that never dates. Our SFA accredited Grade A Signature cashmere ensures high animal welfare and production standards, so you can feel as great as you look.