Strictly For
Grown Ups.

Bold cashmere knitwear, luxurious loungewear and versatile tailoring for any occasion. PURE is the home of luxe living.

Sweaters & Jumpers

Tops & T-Shirts

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Trousers & Jeans

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Blouses & Shirts


Jackets & Coats

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Discover our latest collection of women's cashmere in an elegant selection of seasonal palettes and stylish silhouettes. A sumptuously soft way to complete any outfit perfectly fitting for any occasion.