Luxury, premium, sumptuous... these three words are synonymous with cashmere. But what is cashmere? Why is cashmere so expensive? What makes cashmere so special?
We believe there’s space in every wardrobe for a beautifully made piece of cashmere- The benefits of choosing to invest in a stylish cashmere garment are endless. The divine softness and indulgent feel of our cashmere garments are beyond compare, as it takes four Mongolian goats to make our garments as wearable and timeless as they are stylish.
Cashmere is only harvested from goats in very cold climates. It's not produced in Scotland nor anywhere in Europe as it's not cold enough for long enough. It also comes from one particular goat, the capra hircus goat. These goats grow a double fleece (for insulation) consisting of a fine, fleecy undercoat with a coarse outer coating called guard hair. Thankfully for us, the guard hair protects the soft undercoat - this is where we harvest our cashmere fibre from.
The source of the very finest cashmere. Did you know that cashmere goats originally came from the Himalayas? They migrated with Chinese herders in the 10th and 12th centuries in Mongolia, Tibet and the northern provinces of China.
Our cashmere goats live on the rugged grasslands of Inner Mongolia, where temperatures plummet to minus 30 degrees, creating the perfect conditions for the goats to grow their insulating, breathable, soft cashmere undercoat. We use only the whitest, longest fibre to create out beautiful cashmere garments, so we have a lot to thank our goats for and it's really important that they are happy and well cared for.
Quality through expertise.
We understand the care and attention the finest cashmere deserves if it is to be transformed into a beautiful piece of clothing that will last a lifetime.
It's an intricate and labour-intensive process, creating beautiful 100% pure cashmere garments, but we wouldn't have it any other way. Our expertise comes from years of working with cashmere, perfecting our techniques at every step with unsurpassable attention to detail, so we can bring you the best quality.
We pride ourselves on using sustainable cashmere. But what is it?
We manage the following processes to ensure that our cashmere is sustainable:
1) When grazing on grasslands, the goat actually rips the grass out from the root, over long periods of time this causes desertification.
2) The farmers are encouraged to farm the goats in enclosed areas and subsidise their feeding with a hard feed.
By taking this responsible attitude to the management of our cashmere goats, we hope to sustain the beautiful landscape of Inner Mongolia. Since April 2008, every 100% cashmere garment that bears the Pure Collection label has been produced using cashmere acquired from sustainable sources, and we are proud to be the first brand globally to produce 100% of its cashmere from sustainable sources.
Effortlessly wearable, gorgeously soft and endlessly chic, no wonder cashmere is the perfect choice for timeless, stunning style.
If you care for your cashmere (which needn't be difficult), it will last much longer than other fabrics - even wool, keeping its shape and giving a flattering fit for years to come. It's a great investment, and definitely worth the price tag.