About Us

"The world’s finest cashmere, sensibly priced and expertly crafted into beautiful, modern styles to make you feel special and look terrific."

That was the goal when Nick Falkingham and Adam Holdsworth founded Pure Collection fifteen years ago and it remains at the heart of what we do today.


2002: Founded by Nick Falkingham and Adam Holdsworth, Pure Collection started off with just 25 pieces, which featured in its first 28 page catalogue.

2006: We Launched Pure Collection in the US, which remains a strong market for the brand.

2007: We launched our successful womens range when our customers asked us for beautiful clothes to complement our cashmere. We haven't looked back since.

2011: We entered the UK High street with boutiques in York and Tunbridge Wells, giving customers a chance to experience first hand all the tactile beauty of cashmere as well as bringing the brand to life through a boutique retail experience. 

In February we opened our first John Lewis Partnership concession in Brent Cross and by the end of 2016, we will have concessions within 30 John Lewis stores.

2016: Director Sam Harrison was appointed CEO. We know she’s going to do wonders with it!

2017: This spring we launched the new look Pure Collection. With improved website functionality and a new brand direction, we’re sure you’ll love it!