Helen Mirren


Wonderfully styled by the talented Rachel Facconi, multi-award winning actress Dame Helen Mirren looks truly timeless wearing our Cashmere Cropped Sweater in Amber. A wardrobe staple that never loses its appeal as an everlasting on-trend investment.

Holly Willoughby


Much-loved television presenter and style icon Holly Willoughby has been spotted wearing numerous Pure Collection styles over the years. Recently voted as the UK's best-dressed celebrity mum, Holly has proven victorious amongst the likes of Victoria Beckham and the Duchess of Cambridge. Must-have Pure items in Holly’s wardrobe include our Cashmere Roll Neck Sweater, our Cashmere Cropped Sweater and our ultra-stylish Cashmere Crew Neck Sweater.

Davina McCall


High profile television presenter Davina McCall has been seen wearing one of our Cashmere Relaxed V Neck Sweaters in Heather Dove. This sweater is an effortless way to channel off-duty glamour, offering comfort and style with every wear.

Mary Berry


Mary Berry is one of the best-known cookery writers and broadcasters in the UK. Spotted wearing various Pure Collection styles on her television cookery programs and in her cookbooks, Mary is photographed here wearing our Cashmere T-shirt in a refreshing Turquoise, beautifully styled by Tess Wright.

Christine Lampard


Northern Irish broadcaster Christine Lampard, best known for her TV work with the BBC and ITV, looks endlessly stylish in one of our Cashmere Crew Neck Sweaters in soft walnut. Teamed with a midi-skirt or simple pair of jeans, this sweater is a sumptuously soft investment you can style for any occasion.

Anita Rani


Bubbly Television and Radio Presenter Anita Rani is best known for her work on BBC One’s Countryfile, Watchdog and The One Show. Anita has been spotted looking daring yet dignified while showcasing our Cashmere Roll Neck Sweater in Pillarbox Red and also our Cashmere Cropped Sweater in Emerald.

Liz Earle


British writer, TV presenter and entrepreneur Liz Earle MBE has written over thirty-five books on beauty, nutrition and wellbeing during her successful career. As a regular guest on ITV’s This Morning, Liz has been spotted dressed head to toe in Pure stylishly showcasing our Washed Silk Blouse and Wool Pencil Skirt exuding effortless sophistication.