as seen on...

From iconic television personalities, radio presenters to British authors, we’ve curated a few of our favourite styles as seen on several famous faces looking ultra-stylish and effortlessly chic in their favourite Pure Collection pieces.

Holly Willoughby

Much-loved television presenter and style icon Holly Willoughby has been spotted wearing numerous Pure Collection styles over the years. We love the way she styles her cashmere pieces and soft shirts.

Must-have Pure items in Holly’s wardrobe include our timeless:

Cashmere Crew Neck Sweater

Washed Silk Relaxed Blouse

Tencel Denim Shirt

Cashmere Polo Neck Sweater

Dame Mary Berry

We adore Dame Mary Berry. Food writer, chef, baker and television presenter. Well known by us all for presenting one of your favourite shows ‘The Great British Bake Off’.

Dame Mary Rosa Alleyne Hunnings DBE, known professionally as Mary Berry, is an English food writer, chef, baker and television presenter.

How wonderful to see her wearing our 100% cashmere crew neck in rose mist.

Joanna Lumley

Actress, presenter, author and human rights activist, Joanna Lumley OBE is truly one of our national treasures. Always stylish and looking wonderfully glamorous in our 100% cashmere lofty sweater

The Duchess of Cambridge

Catherine, the Duchess of Cambridge, has been spotted looking stylish and elegant in our timeless Cashmere Polo Neck Sweater

Kimberley Walsh

Kimberly Walsh is an English singer, model, television presenter, dancer and actress. She is best known for being part of the girl group Girls Aloud. In 2011, she made her West End debut in Shrek.

She is seen wearing our Cashmere polo Neck Sweater in Merlot

Steph McGovern

British Journalist and Television Presenter Steph McGover, best known for co-presenting Shop Well for Less on BBC One and recently Steph's Packed Lunch on Channel 4 has been spotted looking endlessly stylish in our Washed Silk Relaxed Blouse in Navy/Ivory Stripe.