as seen on....

From iconic television personalities, radio presenters to British authors, we’ve curated a few of our favourite styles as seen on several famous faces looking ultra-stylish and effortlessly chic in their favourite Pure Collection pieces.

Holly Willoughby

Much-loved television presenter and style icon Holly Willoughby has been spotted wearing numerous Pure Collection styles over the years. Recently voted as the UK's best-dressed celebrity mum, Holly has proven victorious amongst the likes of Victoria Beckham and the Duchess of Cambridge. Must-have Pure items in Holly’s wardrobe include our timeless Cashmere Crew Neck Sweater.

Ruth Langsford

Television presenter Ruth Langsford has been seen wearing one of our Cashmere V Neck Sweaters in Hot Magenta. This sweater is an effortless way to channel off-duty glamour, offering comfort and style with every wear.

Steph McGovern

British Journalist and Television Presenter Steph McGover, best known for co-presenting Shop Well for Less on BBC One and recently Steph's Packed Lunch on Channel 4 has been spotted looking endlessly stylish in our Washed Silk Relaxed Blouse in Navy/Ivory Stripe.

The Duchess of Cambridge


Catherine, the Duchess of Cambridge, has been spotted looking stylish and elegant in our timeless Cashmere Polo Neck Sweater

Tamzin Outhwaite


Actress and former star of Eastenders Tamzin Outhwaite has been seen wearing one of our Pure Collection t-shirts, part of a charity campaign raising money for Womankind Worldwide.